In driving growth, many businesses prioritize core commercial activities in their digital transformation efforts—these are the functions and talent that directly contribute to achieving commercial goals. However, focusing solely on these areas overlooks the importance of non-core activities that shape the customer experience. While roles like customer service may be resource-intensive, they are just as crucial to your organization’s success as the products or services you offer. Often, businesses find it beneficial to outsource these specialized skills to enhance overall performance.
Why outsource non-core activity?
According to a survey by a software solutions provider, 83% of CIOs are under pressure to stretch their budgets and deliver digital transformation that will drive a positive impact on the business’s bottom line. And these same decision-makers are surrounded by economic headwinds like wage inflation in the talent markets and rising borrowing costs. So, what defines a cost-effective digital transformation strategy?
Clever resource allocation, and an understanding of where outside input may be more efficient. To alleviate the pressures they face, businesses should seriously consider outsourcing roles like tech support with a proven business partner.
Outsourcing offers access to top of the range dedicated industry expertise with proven, reliable service delivery. Rather than the time investment of identifying what digital transformation looks like for your non-core functions, an outsourcing partner will have already identified how to efficiently embrace new technologies like AI powered chatbots and virtual assistants.
Perhaps surprisingly, bringing in external expertise can often be the most economical option for a business, offering the quickest time to value. For instance, at TeKnowledge, our tech managed services reduce the need for extensive management oversight, allowing your internal talent to focus on driving business growth.
How can I ensure my outsourcing is successful?
In a gig economy, the piecemeal approach of hiring skills on an ad hoc basis may seem appealing, but it often leads to siloed benefits. Without a unifying strategic goal, these outsourced skill sets may not align with the broader business objectives, potentially creating long-term issues and even risking business failure.
Businesses should instead look for a long-term outsourcing partner, and one offering the right cultural fit. But it is important to vet partners carefully. For example, do they have the technical know-how to align with your operations? Are there clear communication channels and strong governance structures to ensure your organizations blend efficiently and hit the ground running?
Perhaps most importantly, you should ask yourself: do they understand my business priorities? For example, can the potential outsourcing partner help with security and mitigating regulatory risks? Is its own risk management framework up to standard?
Outsourcing optimizes your investment
Optimizing your investments in digital transformation by drawing upon experienced outsourced teams not only provides you with a collaborative partner that will truly embrace your business goals but frees up resources and management time to focus elsewhere, where the business needs it most for growth.
Structuring your approach to digital transformation in this way, around the dual prospects of functions driving business growth and functions providing supporting activity, can help ensure the long-term success of your investments in innovation. Using this framework of core vs. non-core strategy, the road ahead becomes an efficient and sustainable pathway to the next, digitally driven generation of your business.
Want to learn more about the benefits of outsourcing? Let’s chat.
